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The Rise of ‘Nothing’ in the Mobile Industry: A Trending Phenomenon

Introduction to the ‘Nothing’ Trend The mobile industry is witnessing a significant shift with the emergence of the ‘Nothing’ trend, a concept that emphasizes simplicity and minimalism. This movement is spearheaded by the brand ‘Nothing,’ established by Carl Pei, co-founder of OnePlus. The core mission of ‘Nothing’ is to create a seamless and distraction-free interaction …

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